Passwordless login smoother than a backcountry ski run on Loveland Pass
True story from Pearl Street Parking: Their mobile app had a 67% login abandonment rate. Users would rather circle downtown for 20 minutes than reset their password. Not exactly the user experience they were going for.
Megan from LookoutLogistics fixed this:
"We switched to magic links for our delivery drivers. Login time went from 45 seconds to 8 seconds. Driver happiness up, delivery times down, customers happy. Win-win-win."
Quick email input
Instant delivery
One-tap access
That's the magic
// In your login component
const handleMagicLogin = async (email) => {
const result = await api.post('/auth/magic-link', {
email,
redirect_url: window.location.origin + '/dashboard'
});
showMessage("Check your email for a magic link!");
};// Our SDK handles link validation automatically
import { MagicLinkHandler } from '@23blocks/auth-sdk';
// In your app startup
MagicLinkHandler.setup({
onSuccess: (user) => {
// User is logged in, redirect to app
navigate('/dashboard');
},
onError: (error) => {
// Handle expired/invalid links
showError("Link expired. Please try again.");
}
});// Advanced magic link options
const customLink = await auth.createMagicLink({
email: user.email,
template: "custom-login-email",
metadata: {
login_source: "mobile_app",
feature_access: "premium"
},
restrictions: {
device_type: "mobile",
max_uses: 1,
expires_in: "10m"
}
});Their Product Manager, Jake, at the Boulder Digital Arts event:
"Magic links solved our biggest UX problem overnight. Our users are busy climbing, biking, hiking – they don't have time for password drama. Now they don't have to."
<h1>{{ '{' + '{' }}company_name{{ '}' + '}' }} Magic Link</h1>
<p>Hi {{ '{' + '{' }}user_name{{ '}' + '}' }},</p>
<p>Click below to access your account:</p>
<a href="{{ '{' + '{' }}magic_link{{ '}' + '}' }}" class="magic-button">
Access My Account
</a>
<p>This link expires in {{ '{' + '{' }}expires_in{{ '}' + '}' }} minutes.</p>// Track everything that matters
const analytics = await auth.getMagicLinkAnalytics();
// {
// sent: 1547,
// clicked: 1398, // 90.4% click rate
// successful: 1362, // 97.4% success rate
// expired: 23,
// suspicious: 2
// }Their CEO bought the team dinner at The Kitchen for the savings alone.
Stop losing users to password fatigue. Start delighting them with one-click access that just works.
P.S. We named our magic link system "Powder Pass" – both get you instant access to what you want without the usual hassle. Unlike lift tickets, our magic links never get lost in your jacket pocket.
P.P.S. We've delivered over 50 million magic links. That's more than the number of "Free Tibet" stickers on Subarus in Boulder. (Okay, maybe not quite that many.)
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